Podcasteng: Marketing & advertising

"Doing business without advertising is like 'winking' at a girl in the dark.

You know what you are doing, but no one else does." Walter Seward

30 basic words connected with this topic

1	4 Ps of Marketing	Product, Price, Place, Promotion
2	account	in advertising account is synonymous with client or contract
3	advertising	/’ædvətaɪzɪŋ $ -ər- / [uncountable] the activity or business of advertising things on television, in newspapers etc
4	advertising agency	marketing services firm that assists companies in planning advertisements
5	advertisement	/ əd’vɜ:tɪsmənt/ [countable] ad informal // advert British English a picture, set of words, or a short film, which is intended to persuade people to buy a product or use a service, or that gives information about a job that is available, an event that is going to happen etc // advertisement for
6	AIDA	Attention, Interest, Desire, Action - the aim of all advertising
7	B2B e-commerce	Business to business e-commerce : use of commercial networks, online product catalogues and other online resources to obtain better prices and reach new customers
8	B2C e-commerce	Business to consumer e-commerce : online sale of goods and services directly to consumers
9	benchmarking	comparing one's products to those of competitors in order to improve quality and performance
10	billboard	a very large board on which advertisements are shown, especially at the side of a road (UK hoarding)
11	circulation	average number of copies of newspapers or magazines sold over a period of time
12	classified ads	small advertisements in newspapers or magazines, divided into categories
13	commercial	advertisement on radio or TV
14	E-marketing	promotion of products and services over the Internet
15	eye-catcher	something that particularly attracts one's attention
16	hype	excessive or intensive publicity; exaggerated claims made in advertising
17	jingle	catchy tune, with a short simple rhyme, used to promote a product
18	launch	to start an action in order to introduce something (e.g. a new product)
19	mailshot	piece of advertising material sent to potential customers by post
20	marketing	the activity of presenting, advertising and selling a company’s products in the best possible way
21	poster	large sheet of paper used in advertising
22	prime time	hours on radio & TV with the largest audience, usually the evening
23	product endorsement	when a famous person appears in an advertisement saying that they use and like a product
24	product placement	when a company advertises a product by supplying it for use in films or television programmes
25	promote	use advertising and publicity to try to increase sales of a product // noun promotion
26	slogan	phrase used to advertise a product, or to identify a company or organization
27	target market	the group of people that you want to sell your products to
28	telephone marketing	using the telephone to sell directly to customers
29	viral marketing	the Internet version of word-of-mouth marketing - email messages that customers pass on to friends
30	word of mouth	the process of people telling each other about sth